Having a business is a lot like dating in your 20s.
Most people will be able to tell in the first 5 seconds of landing on your website whether or not they want to work with you.
I’m sure you did the same thing in the dating world.
If some guy wearing horribly outdated and unfitting clothes came up to you and started talking about a completely random topic that you have no interest in, would you want to stay and keep chatting?
I’m guessing not.
The same goes for your website.
Having a great website design doesn’t just mean having a visually appealing website (though that certainly helps).
It also means making sure that everything on your website is relevant to your ideal audience so that you’re attracting the right people.
That’s why following the best website design tips is a must.
(This article contains affiliate links. That means that if you choose to purchase something through one of my links, I may get a small commission at no additional cost to you. I will never suggest any product or item that I do not use and love myself. That’s just wrong. Please read my Disclosure Policy for more information.)
Tips to Improve Your Website Design
Have a plan
Don’t just start putting things together willy-nilly. The most important thing you can do for your website is to have a thorough understanding of how all of the pieces should fit together.
- Where are your links going to go?
- What is your call to action going to be?
- How should your information be laid out?
Understanding all of these pieces will help you to better understand the buyer’s journey that your clients will travel on.
From the moment they first land on your website, to the moment they become a paying client, they are on a journey. You have to be able to lead them on the journey in a way that makes sense.
If you don’t have social sharing buttons on your website, you could be missing out on a ton of free traffic.
People coming to your blog will share content that they like and that they find useful.
That sharing will help other people find your website and the cycle will continue.
Use colors effectively
Really take the time to think about how your audience will react to your brand colors.
You should also be cautious of using any colors that may clash or be jarring to the eye.
Just because you like neon green on a black background doesn’t mean that your readers are going to want to see that.
Pay attention to the colors that you use and how you use them.
Use sans serif fonts
When choosing a base font to use for your site’s content, I always suggest going with a sans serif font.
Sans serif fonts are easier to read on a computer or mobile phone than a serif font is.
Always keep your audience at the forefront of your mind and make sure that you are catering to them and what will make their lives easier.
Remember, it isn’t about you.
Utilize white space
Let your website breathe.
Many people feel like you have to fill up every bit of white space on the page, but that’s not true.
Having ample white space in between your different design elements helps to separate the different sections of the site, as well as makes it easier for your readers to follow.
In many cases, less is more.
So feel free to leave out those extra graphics and leave some empty space on your website.
Tips for an Effective Website Design
Make your site mobile responsive
More than 90% of the people that ever see your website will be using a cell phone.
If your site isn’t optimized for mobile, then those people will undoubtedly bounce off your site and onto one of your competitors’.
Don’t let that happen.
Optimize for SEO
It’s no secret that having a website that is optimized for SEO can make a big difference in your business.
Better SEO can help your website be found in the Google search results. That means more traffic and more sales.
My favorite SEO course, hands down, is Stupid Simple SEO.
It is amazing and I have learned so much from following those tactics.
Do yourself a favor and invest in your SEO knowledge. You won’t be disappointed.
Navigation is key to any website.
If your readers can’t find the information they’re looking for because your navigation doesn’t make sense, then you’re going to lose customers.
Pay attention to your user experience.
Just because it makes sense for you, doesn’t mean that it will make sense for your readers.
Make sure it’s accurate
If you have outdated information and broken links, no one is going to trust you or your business.
Keep your content up to date and always make sure that you fix any broken links as quickly as possible.
Have a call to action
Know what purpose you want your website to serve and focus on that.
Do you want people to book a call with you? Have multiple opportunities to schedule an appointment.
Do you want people to sign up for your email list? Create a great opt-in and tell them how to get it.
Make it very clear what the next step is for your audience to take with clear calls-to-action.
If you don’t, you’re just leaving money on the table.
Can I Design My Own Website?
Sure you can, but does that mean you should? Not always.
I could probably figure out how to install drywall in my house. But does that mean I really want to? Not so much.
Building your website is like building a house.
You can absolutely figure out how to do it all on your own, but just understand that it is going to take you a lot longer than it would take a professional.
That whole “time is money” concept also comes into play.
Most of my website builds are done in 4 weeks.
That is a very comfortable time frame for me to ensure that I can dedicate the time I need to each project as well as give a little buffer for any unexpected delays.
That’s 4 weeks for me, a professional website designer.
The average person will take several months to build their first website because they’re still focusing on other aspects of their business at the same time.
So, I guess it really comes down to where you feel is the best place to spend your time. Is it on your website, or on your business?
Website Design Tips for a Lower Bounce Rate
Understanding how to keep users on your website longer will make a huge difference in your business.
Your website isn’t just about looking pretty. It’s about functioning effectively to bring you more clients and to make you more money.
If it isn’t doing those things then there may be some flaws in your website design.
If that’s the case, let’s set up a call and talk about it.
So, what are you going to do with these website design tips? Leave a comment and let me know.
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