The “About Me” page seems like it would be the easiest page on a website to come up with, but it’s typically the one page that everyone screws up.
Figuring out how to write an “About Me” page without sounding like you’re selling or just plain boring seems to be a struggle that many business owners have.
No matter what though, you need an “About Me” page and you need to make sure that it actually works for you.
Why do You Need an “About” Page
The cornerstone of proper SEO is user experience. Plain and simple.
Having all of the important information about you and your website readily available for your clients to see is a key component of that.
People want to know who you are, not just what you do. That is especially true when you’re working online.
How many times have you heard of someone getting scammed online? I don’t know about you, but I’ve heard of so many of those that it makes me sick just thinking about hiring a stranger off the internet.
It’s likely though that your clients feel the same way.
People want to know that the person that they’re giving their money to isn’t just a bunch of fluff. If you tell them that you’re going to do something, they expect you to do it.
Before you get them to sign that contract though, they want to know what you’re all about.
Having an “About” page is the first step in letting your potential clients know you enough to trust you with their money.
Having an “About” page is also an important factor for search engines like Google.
Google places a lot of stock in a person’s authority. That means that your posts and your website is likely to rank higher in the search results if Google believes that you are a credible source for information in your niche.
For instance, if you had a website about the legal issues surrounding owning real estate, but no where on your website did you ever actually mention that you were a lawyer or that you have worked exclusively in the real estate market for 20 years, do you think that Google is going to believe that you know your stuff?
Nope. And neither will your clients.
A good “About” page gives you credibility, don’t waste it.
What to Include in an “About Me” Page
First and foremost, your “About” page isn’t actually about you. I know, talk about confusing. This is the part that many business owners overlook.
Most people write about who they are and the fun things they like to do on the weekend when they aren’t working.
While that’s all well and good for social media, it doesn’t really help you build that authority and credibility that we know is so vital.
Instead of just writing about what kind of movies you like to watch and what your dog’s name is, let’s focus on what’s really important, how you can help your clients.
Who You Are
I know I just said your “About” page isn’t about you, and I mean that, but potential clients still want to know that you’re a real person.
Tell them who you are, but make it short, sweet, and to the point. No need to talk their ear off about your extensive stamp collection.
What You’re Doing
Why do you do what you do? People want to know that.
Put yourself in the shoes of a potential client, what would make them want to buy from you? Knowing that you’re passionate about helping people just like them will go a long way in solidifying that new client.
How You Got There
It doesn’t have to be long and drawn out, but people are going to want to know how you got to where you are today.
Was it a particular life experience? Was it a specific class in college?
What happened to make you want to be in the business that you’re currently in?
Where You’re Going
What’s your goal in all of this? What do you want to see happen with your business?
I wouldn’t suggest telling people that you want to be able to make 7 figures working from home (unless that specific information matters to your client), but giving people an idea that you plan on being around for a while is always a good thing.
Who your site is for
Make sure the people that land on your site are in the right place. If they aren’t the right clients for you then it wastes both your time and theirs getting on a call only to find that out later.
Let people know exactly who you help and how to make sure that the people that you do get on a call with a fully qualified to be there.
How to Write an “About Me” Page
Now that you know what’s supposed to be on your “About Me” page, let’s talk about how to actually pull it off.
Know Who You’re Talking to
Knowing your target audience is the foundation of any successful business. This is probably even more important for online businesses since they don’t have the ability to just get random foot traffic.
Make sure that you are very clear in who you want to help so that you can make sure that all of your messaging works together to attract the right type of clients.
Don’t Just Lead with Facts
Facts are great, but facts are boring.
If you want to include specific facts about your industry, then make sure you write them in an engaging way that doesn’t just involve bullet points of information.
No one wants to read just a list of facts and if no one wants to read your content, no one will want to work with you.
Your “About Me” page is a great place to showcase your values and your mission for your business.
If working specifically with non-profits is important to you because of the type of work that they do, the make sure that you tell people that.
If you don’t tell people how what you do is important to you, then they’ll never really know why you do what you do.
Make it easy for your clients to know and trust you by sharing your values.
Tell Your Professional Journey
How did you get here? What qualifications do you have? Why should people trust you with their project?
This goes back to building your authority and credibility.
Give people a chance to see how you’ve progressed in your knowledge and experience in your industry. Show them that you’re truly the best person for the job.
Tell People How You can Help Them
People by nature are selfish. I don’t mean that to be rude, it’s just the natural way of things. Understanding this can give you a leg up in your business.
While showing off that you’ve helped other people is great, people ultimately want to know how you can help them.
No one cares about the other people, they only want to know if what you’re offering can truly help them out of their predicament.
This is where understanding who your audience really helps.
Figure out those pain points and make sure you act on them.
Demonstrate how You’ve Provided Solutions for Others
Think of it like the reviews on Yelp for a new restaurant. Social proof can have a major impact on the way people view your business.
If you have testimonials, then use them.
I’ve always found that sprinkling them throughout your site works better than having one dedicated page with all of them.
Adding a couple of well-placed ones to your “About” page certainly can’t hurt.
Write like You Speak
People want to know YOU. Don’t give them a completely different person on your website than you’ll give them in person.
People will always know when you’re being fake and if you speak one way on your website and/or social media and then sound completely different once you hop on a call for the first time, people will pick up on that and they won’t trust you for it.
Don’t EVER give your clients a reason not to trust you.
Just be genuine. You don’t have to change who you are to attract clients, and if you do then you aren’t in the right business.
Add a Call to Action and a Contact Link
Always, always, ALWAYS add a call to action to your “About” page. Give people plenty of opportunities to move forward with your services.
While you may think it sounds salesy and pushy, if you never actually ask for the sale, you’ll never get it.
Give people a chance to jump at the chance to work with you every step of the way.
Extra Tips for Writing an “About Me” Page
- Write in first or third person, but never both.
- Don’t ramble. Short, sweet, and to the point is always the way to go.
- Include an image. It can either be of you or of something representing your company.
- Stay humble. No one likes a bragger.
- Don’t try to be funny. Forced jokes are never funny. Humor should be natural.
- Leverage social proof.
- Be honest. People will always know if you’re BSing.
- For the love of god make sure that you always proofread everything.
- Include links. Whether relevant content, services, or your contact page, always make it easy for people to find what they need.
- Update regularly. Learn a new skill? Update it. Offering a new service? Update it.
- Stay relevant. Always stay on point. Remember the rambling thing?
Final Thoughts on Writing an “About Me” Page
Don’t let the idea of writing your “About” page freak you out. If you stay clear, consistent, and don’t make the whole thing about you then you’ll be just fine.
If you need a little inspiration though, check out these “About Me” page examples:
So, are you struggling with writing your “About Me” page? Leave a comment below or let’s hop on a call to talk about it.
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