If your website isn't bringing in business, it's a waste of space.
Let's change that.
Many people believe that a good website design is a website that is appealing to the eye.
Don’t get me wrong, having a website with clashing colors and hard to read fonts may make you want to gouge your eyes out, but that isn’t the only part of designing a great website.
Your website needs to have a strategy, a purpose.
If you just have your information out there without any real rhyme or reason, then you aren’t going to make any money with it. This is not Field of Dreams. Just because you build it doesn’t mean that anyone is coming.
While grabbing a pre-built template may seem like the best idea because it’s cheap and it looks pretty, chances are it’s causing more harm than good.
The template is pretty, sure, but what’s the purpose of it?
Is it actually driving your audience towards your services?
Will it help you build your email list?
If it’s just there to look pretty then it’s a waste of time, money, and effort installing it.
A template also has the added issue of meaning that your website is going to look just like the websites of everyone else that purchased that template.
You are unique, and so is your business. It should look like it.
I am a little biased when it comes to custom websites for businesses (obviously), but I also understand how hard it can be to justify the cost of a custom website. Especially when you’re just starting out.
I fully understand that not every small business needs a website when you’re first getting started. Depending on your business, you may be able to make due without one for a while.
I also believe that a website isn’t going to do you any good if you aren’t crystal clear on what your service is and who you’re actually trying to help.
Understanding your audience is key for seeing your business succeed.
So, for those of you wanting to improve your website, or simply wanting to find out whether I actually know what I’m talking about, feel free to check out some of the posts below all about making sure your website is the best that it can possibly be.
And if you’re feeling really brave, download my FREE DIY Website Audit to help you really get clear on how to optimize your site for better conversions.
And, like always, if you ever have any questions, feel free to reach out. I’m always here to help.