Mallory Herrera

You aren't just a pretty face. Your business shouldn't be either.

I see it all the time. People get so wrapped up in what their logo looks like or what font they use, that they miss the actual point of creating a brand for their business. 

A brand isn’t just what your business looks like. It’s how it feels, how it talks, how it shares information, and who it helps and why. 

Your business’s brand isn’t just about looking pretty, and if that’s the only thing that you’re worried about, then you’re missing the point and you likely won’t become successful. 

You want to build a brand that can stand the test of time, not just until you get bored with it a year from now. 

Building a brand identity is about fully understanding who your target audience really is.

It’s about understanding what they need from you and how you can truly help them. 

It’s about more than pretty colors and fancy fonts. 

It’s about the foundation of your business. 

I don’t want you to be one of those people that has a week brand that doesn’t work for them. A brand that doesn’t attract the best clients for your business. 

I want you to have a brand that you can be proud of. A brand that you know, beyond a shadow of a doubt, is capable of helping your business to grow and to succeed. 

Don’t you want that? 

If so, then let’s make that happen. 

The posts below will help you get started on your business branding journey, but if you ever get held up, or just need an outside opinion, don’t hesitate to reach out

I’m always here to help. 

how to rebrand your business, computer desk

How to Rebrand Your Business Without Going Crazy

If this is the first time you’re stopping by my site (Hey! How are ya?), then you may not know my opinions about proper business branding yet. Let me sum it up. Your brand is not your logo and color palette. Period. Your brand is everything that your business represents to the world. It is

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how to find your target market

How to Find Your Target Audience: The Complete Guide

When starting a business for the first time, there are a million and one different things that need to be set up. Everything from your licensing, to your branding, to bank accounts, and everything in between. The thing that many new business owners seem to overlook though is their audience. Many people believe that they

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how to build a brand identity

How to Build a Brand Identity Online in a Saturated Market

Contrary to popular belief, your business’s logo and color palette are not really your brand. Those are brand identity elements, and while they are important, they are not the most important part when you are building your brand identity. Figuring out not only how to build a brand identity, but also how to build a

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