The latest goodies on the blog!

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How to Rebrand Your Business Without Going Crazy

If this is the first time you’re stopping by my site (Hey! How are ya?), then you may not know my opinions about proper business branding yet. Let me sum it up. Your brand is not your logo and color palette. Period. Your brand is everything that your business represents to the world. It is

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What You Really Need to Know About Setting Up a Website

So, you’re a small business owner ready to take the plunge and set up your own website. The only problem, you have no idea where to begin! Sound familiar? Thankfully, setting up a website doesn’t have to be nearly as scary as it sounds. Once upon a time, people had to actually code their websites

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how to find your target market

How to Find Your Target Audience: The Complete Guide

When starting a business for the first time, there are a million and one different things that need to be set up. Everything from your licensing, to your branding, to bank accounts, and everything in between. The thing that many new business owners seem to overlook though is their audience. Many people believe that they

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how to build a brand identity

How to Build a Brand Identity Online in a Saturated Market

Contrary to popular belief, your business’s logo and color palette are not really your brand. Those are brand identity elements, and while they are important, they are not the most important part when you are building your brand identity. Figuring out not only how to build a brand identity, but also how to build a

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