Mallory Herrera

The latest goodies on the blog!

how to write an about me page, desktop, notebook and pen

How to Write an About Me Page that Doesn’t Suck

The “About Me” page seems like it would be the easiest page on a website to come up with, but it’s typically the one page that everyone screws up. Figuring out how to write an “About Me” page without sounding like you’re selling or just plain boring seems to be a struggle that many business

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pillar content, working on a computer

Pillar Content: What It Is and Why You Need It

Whether you’re brand new to the blogging world or you’ve been around for a while, you’ve probably heard about pillar content. If you haven’t, then you really need to read this post! Pillar content is something that many bloggers, especially new bloggers, overlook. Sometimes it’s because they don’t know or understand it, and other times

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how to rebrand your business, computer desk

How to Rebrand Your Business Without Going Crazy

If this is the first time you’re stopping by my site (Hey! How are ya?), then you may not know my opinions about proper business branding yet. Let me sum it up. Your brand is not your logo and color palette. Period. Your brand is everything that your business represents to the world. It is

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setting up a website, person working on a laptop

What You Really Need to Know About Setting Up a Website

So, you’re a small business owner ready to take the plunge and set up your own website. The only problem, you have no idea where to begin! Sound familiar? Thankfully, setting up a website doesn’t have to be nearly as scary as it sounds. Once upon a time, people had to actually code their websites

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how to find your target market

How to Find Your Target Audience: The Complete Guide

When starting a business for the first time, there are a million and one different things that need to be set up. Everything from your licensing, to your branding, to bank accounts, and everything in between. The thing that many new business owners seem to overlook though is their audience. Many people believe that they

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